Our approach is to start with the product, think about how it is used and design from the ground up to make the best possible accessory out of natural materials. The more we refined our ideas the more we gravitated towards the mixing of soft and hard materials for their specific advantages.
When the iPad 2 came out we were shocked with the introduction of the integrated Apple Smart Cover. Apple obviously is really pushing the cover and the functionality offered not only by the multiple positions it can hold but the automatic on/off capability. We decided after much debate that we should re-design our case to take advantage of those features even at the cost of delaying our release. Form follows function here at Grove and we are very happy with the final design! BTW, check out these rad pictures taken by Joe. He is the man! -Ken